Experiential, Digital , Media, Event & Integrated Communication
National Chocolate week 2022 is an initiative put together by the government of Ghana and Ghana COCOBOD to focus on commercialization and sustainability of the cocoa industry and farmers
Increase the consumption of Ghana made chocolate by focusing on the Emotional and Functional benefits.
Chocolate Week Launch, Health Walk, 2 days Float, Poetry Night, Old School Night, The Chocolate Experience, Inter- vocational schools cooking competition, Oral Hygiene, Live Band, Family Day Out, Rave at Chocolate City and Live Music Concert
Total Social media reach for the National Chocolate Week event was over 8.02 million reach with 14 million impressions.
Total engagement stood was over 30K
We engaged influencers on 5-tier levels. This led to a total involvement of over 125 influencers directly in the campaign.
Engagement ranged from gift box unboxing, live appearance updates, poster updates, tweet updates and photo ops engagement.