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Case study
Brutal Fruit Spritzer
For Every Pink Moment
overview
A Pink Sparkling Moment
Accra had its premium pink moment as BTL Africa transformed the maiden Brutal Fruit Spritzer Brunch launch into the most elegant, sophisticated, and luxurious feel-good experience—for the baby girls and soft life queens.
Where Luxury Meets Lifestyle
Brutal Fruit Spritzer Brunch has been a staple in South Africa, and now, it has officially arrived in Ghana! To introduce the drink in style, Brutal Fruit teamed up with BTL Africa to create an experience that perfectly matched the brand’s identity and its audience’s desires. And trust us—we delivered!
If Soft Life had a signature brunch, this would be it.
Brutal Fruit Spritzer’s Brunch Saturday blended luxury, fun, and femininity—think chic vibes, signature cocktails, and live entertainment, all curated for bold and confident women. With stunning photo ops, live DJs, and interactive experiences, this was more than just a brunch—it was a celebration of good times, soft life, and unforgettable moments.
A Pink Paradise
Brutal Fruit Spritzer brought sophistication and indulgence to a Spritzer Saturday Brunch. A strictly invite-only event, we welcomed 230 attendees, with 197 officially registered at the entrance. Every guest received a curated pouch containing a Brutal-branded glass and spritzer, while 200 additional spritzers and 50 exclusive Brutal Fruit Spritzer boxes were served as souvenirs.
Influencer Power & Social Buzz
To amplify the experience, we collaborated with influencers like Gisela Amposah and Samzymira, who shared the joy of sipping Brutal Fruit Spritzer in their vibrant video content. We also prepared 10 exclusive influencer baskets and 45 special VIP boxes for top-tier guests.
For those who couldn’t attend, we brought the event to life through 70 live updates, generating 11K views, with our top story alone racking up 1,641 views.
Content creators and human resources personnel are able to seamlessly update the website through graphical interfaces, and the site simply rebuilds itself along with search engine indexes as the OpenWeb team continues to create.
