Gabriel, who sits atop West Africa’s biggest and most influential experiential marketing agency, knows as much about seeing and bringing to life the essence of client organizational brands as anyone. His Sub Saharan-based company (BTL AFRICA) provides some of the Continent’s largest and most respected brands with an unmatched and an impeccable cadence of continually evolving innovative sales and marketing strategies. With a seed fund of GH¢1,200, Gabriel has led his team to organically grow the business units to a current estimated value of GH¢50 million in 4 years.
In the process, his company employed 50 permanent staff and over 3,000 casuals yearly across borders. Gabriel has thus become the only Ghanaian in recent times to export creative marketing with brick-and-mortar presence in 6 countries. Though Gabriel sees some challenges in the current make up for Africa, he’s very optimistic about the change and impact institutions like his can bring. He is in this for the long haul and is determined to win. Under his leadership In 2016, the BTL group successfully executed over one thousand ground breaking experiential services for major brands such as Diageo, Vodafone, Nestle, PnG, PZ Cussons, SC Johnson, Shell, BetWay and Samsung, an unprecedented feat in the experiential sales and marketing space. Such growth and drive helped propel the company into being recognized as the Most Innovative Corporate Event Organizer, by the Ghana Events Awards last year. Gabriel’s genuine passion for the youth in ensuring they reach their maximum potential drove him to begin the BTL Foundation. The foundation essentially supports Ghanaian Youth by bridging the gap between the haves and the have-nots.