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Case study

Wahu Mobility Factory Launchs

Revolutionizing Ghana's Roads, One E-Bike at a Time!

Wahu Factory Launchs
Introduction

WaaHuuuu!
The Ride of the Future is Here!

On February 16, 2024, the future of mobility rolled into Ghana as Wahu Mobility, the country’s trailblazing Electric Vehicle (EV) manufacturer, unveiled its cutting-edge e-bike factory on Spintex Road. Designed to accelerate the shift towards clean, sustainable transportation, this milestone event wasn’t just a launch—it was the dawn of a movement.

With investors, media, partners, government officials, and industry leaders in attendance, BTL Africa crafted an immersive experience that positioned Wahu Mobility as the heartbeat of Ghana’s e-bike revolution.

The WAHU Experience

From the moment guests arrived, the atmosphere was electric—quite literally. Bold Wahu branding wrapped the venue in an aura of innovation, with telescopic flags and banners setting the stage for an unforgettable experience.

The energy kicked off with a vibrant cultural performance and a lively brass band, paving the way for a dynamic event hosted by the charismatic Lexis Bill. Guests engaged in a Scan & Win activity, while company executives and government officials took the stage to share Wahu’s vision for the future of mobility.

The factory’s grand unveiling was marked by a symbolic sword-cutting ceremony, but the real showstopper? A guided tour into the heart of Wahu Mobility’s manufacturing process. Guests got an exclusive, up-close look at how these sleek, eco-friendly e-bikes come to life—culminating in the ultimate test drive: their first ride on a Wahu e-bike!

We Hit The Streets!

But why stop there? We took the Wahu experience beyond the factory gates and straight to the streets of Spintex! Community members got the chance to see, feel, and ride the future of transportation-a electrifying preview of what's to come as Ghana embraces the clean mobility revolution.

At BTL Africa, we don't just launch brands-we craft expriences that leave lasting impressions. The Wahu Mobility Factory Launch wasn't just an event; it was the ignition of a new era.

The road ahead is electric. And we're leading the charge!